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SEM-PPC Training Institute Pune|Google Adwords Certification|SEM Classes|PPC Classes-Coaching Centre

SEM-PPC Training Course - SourceKode Institute
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Google Adwords Certification|SEM Classes

Digital Marketing is designed to Develop real word Digital Marketing skills. We prepare individuals who are skilled to execute online solutions for a Business. Develop practical expertise that can immediately be leveraged at handling; owner managed businesses, e-commerce businesses, Digital agencies, Communication and public relations, web marketing organization’s and free lancing projects.

SourceKode ranked as one of the top Digital Marketing Institutes in Pune, SourceKode has one of the latest and the most up-to-date Digital Marketing courses in all of Pune. The Curriculum is developed by industry experts and covers a wide range of topics. As per a recent study conducted by Economic Times and Ranstand, Digital Marketing is set to create roughly around 250,000 jobs in the year 2016 with an average package between 3-4.8 lakhs per annum. SourceKode looks to tap this opportunity for its students and looks to deliver quality jobs thus being the fore-front institute / training center in Pune offer the best jobs and placements to its course takers.

SMO Training Syllabus :

MARKETING

  • Lesson 1. What is Marketing
  • Lesson 2. What is Traditional Marketing
  • Lesson 3. History of Marketing
  • Lesson 4. Types of Marketing
  • Lesson 5. Why Learn Marketing
  • Lesson 6. Benefits of Marketing
  • Lesson 7. Difference between Sales and Marketing
  • Lesson 8. Principles of Marketing – 4 P’s of Marketing
  • Lesson 9. Conducting Marketing Research
  • Lesson 10. Assignment on Marketing

DIGITAL MARKETING TRAINING

  • Lesson 1. What is Digital Marketing
  • Lesson 2. Difference between Traditional & Digital Marketing
  • Lesson 3. Digital Marketing Basics
  • Lesson 4. Basics of advertising
  • Lesson 5. What is Digital Media?
  • Lesson 6. Digital Media Vs. Traditional Media
  • Lesson 7. Benefits of Digital marketing
  • Lesson 8. Latest Digital marketing trends
  • Lesson 9. Digital media marketing platforms
  • Lesson 10. Digital Marketing strategy for websites

Understanding IT Infrastructure

  • Lesson 1. What Are Website?
  • Lesson 2. What are Domains and Hosting Providers
  • Lesson 3. How to Setup your own Website
  • Lesson 4. Types of Websites and CMS Tools
  • Lesson 5. What is Programming Languages
  • Lesson 6. What is HTML?
  • Lesson 7. Learning HTML
  • Lesson 8. Latest Digital marketing trends
  • Lesson 9. Digital media marketing platforms
  • Lesson 10. Digital Marketing strategy for websites

SEARCH ENGINE MARKETING ( SEM ) or Pay Per Click ( PPC ) :

SEARCH ENGINE MARKETING ( SEM )

  • Lesson 1. Introduction to Search Engine Marketing
  • Lesson 2. Benefits of Search Engine Marketing
  • Lesson 3. Google AdWords Vs. Microsoft Ad center
  • Lesson 4. Facebook Ads
  • Lesson 5. Advertising Strategies
  • Lesson 6. Direct Campaign Vs. Branding Campaign
  • Lesson 7. Introduction to Google AdWords
  • Lesson 8. Account Creation
  • Lesson 9. Billing Types
  • Lesson 10. AdWords Interface
  • Lesson 11. Basic AdWords Terminology
  • Lesson 12. Recent updates in AdWords
  • Lesson 13. Account structure in AdWords
  • Lesson 14. Limits in AdWords
  • Lesson 15. Campaign Setup
  • Lesson 16. Types of Campaigns
  • Lesson 17. Search , Display, Shopping, Online Video Location Settings and Advanced Settings Language
  • Lesson 18. Networks and Devices
  • Lesson 19. Bidding Strategies
  • Lesson 20. Budget Settings
  • Lesson 21. Schedule: Start date, end date, ad scheduling
  • Lesson 22. Ad delivery and Ad Rotation
  • Lesson 23. AdGroup and Keywords Setup
  • Lesson 24. Admob and AdSense
  • Lesson 25. Earning from YouTube Ads using Google Adwords
  • Lesson 26. Instagram , Whatsapp and Facebook ads using Pixel

Introduction to Social Media Optimization & Marketing ( SMO + SMM ) :

Facebook Marketing

  • Lesson 1. What is Social Media Marketing?
  • Lesson 2. Facebook Account Setup
  • Lesson 3. Facebook Marketing Options
  • Lesson 4. Facebook Page Setup and Types of Pages
  • Lesson 5. Dimensions of Various FB Elements
  • Lesson 6. Facebook Page Management Options
  • Lesson 7. Facebook Content Strategy
  • Lesson 8. Types of Posts and Statistics
  • Lesson 9. Facebook Insights
  • Lesson 10. Generating use Engagement
  • Lesson 11. Implementing Facebook Share Button
  • Lesson 12. Implementing Facebook Like Box
  • Lesson 13. Facebook Groups
  • Lesson 14. Facebook Apps integration
  • Lesson 15. Facebook Advertising
  • Lesson 16. Types of Facebook Campaigns
  • Lesson 17. Types of Bidding
  • Lesson 18. Audience Targeting Methods
  • Lesson 19. Practical Example
  • Lesson 20. Reporting

Twitter Marketing

  • Lesson 1. Benefits of Twitter
  • Lesson 2. Difference between SMM & SMO Profile Creation and Management
  • Lesson 3. Benefits of using Social Media
  • Lesson 4. Social Media Strategy
  • Lesson 5. Social Media Metrics in SEO
  • Lesson 6. Design the Twitter Page
  • Lesson 7. Types of Tweets
  • Lesson 8. Content Strategy for Twitter
  • Lesson 9. #Hashtags and its uses.
  • Lesson 10. Twitter Analytics

Google+ Marketing

  • Lesson 1. Benefits of Google+ in SEO
  • Lesson 2. Creating Profile
  • Lesson 3. Managing Connections
  • Lesson 4. Creating Google+ Page
  • Lesson 5. Enable Authorship on Site
  • Lesson 6. Google+ Groups

LinkedIn Marketing

  • Lesson 1. Why LinkedIn?
  • Lesson 2. LinkedIn Strategy
  • Lesson 3. Creating a LinkedIn Profile
  • Lesson 4. Creating Company Page
  • Lesson 5. Improving Connections
  • Lesson 6. Improving Recommendations
  • Lesson 7. Other Social Networks
  • Lesson 8. Pinterest [Info Graphics Marketing]
  • Lesson 9. Stumble Upon
  • Lesson 10. Document Sharing Networks

Youtube Marketing

  • Lesson 1. Why Use Video Marketing
  • Lesson 2. Creating Account and Channel on YouTube
  • Lesson 3. Customizing the YouTube Channel
  • Lesson 4. Optimizing the Videos on YouTube
  • Lesson 5. Tips and Tricks for Promotion
  • Lesson 6. Video Marketing Strategy Examples
  • Lesson 7. YouTube Analytics
  • Lesson 8. Monetizing the YouTube Channel
  • Lesson 9. Famous YouTube Channel Examples

Syllabus Updates : Since each year google adds new features, we keep adding/upgrading our syllabus every 6-12 months to accommodate for advancement. Some topics can be omitted from syllabus without prior notice as they might be redundant or not relevant to the batch being trained. You can request any Topic from your trainer.

Courses Features

  • Language
    English Hindi Marathi
  • Lectures
    40
  • Certification
    Yes
  • Project
    5 Minor + 1 Major
  • Skill Level
    Beginner
  • Duration
    64 hrs + 36 hrs
  • Max-Students
    20
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