Know if this is the right move
Compare Digital Marketing against your current level, time, budget and outcome goal before you start.
Trending
Build Digital Marketing capability with proof you can show
Learn SEO, ads, analytics, funnels and AI-assisted growth systems through practical campaigns and reporting workflows.
Review the project roadmap, mentor support, pricing clarity and outcome fit before you commit. You should know exactly what you will build, how it helps you, and whether this is the right next step.
3 Months guided project path
700+ Learners Trained
4.9/5 learner feedback
Roadmap and outcome fit explained
See the structure, mentor support and next steps in one clear conversation.
Choose with human context, not a generic catalogue grid. A learning advisor helps you compare your goal, current level, time comfort and project expectations before you decide.
3 Months to structured project proof
12 learner groups for feedback
4.9 learner confidence score
Know what to build before you startGet feedback before your portfolio goes publicChoose the learning mode that fits your week
Small groups of 12 learners so mentors can review work properly.
INR 20,000 INR 30,000 33% OFF
- Included Live Campaigns
- Included Career Context Included
- Included Google & Facebook Certified
- Included Continued Learning Support
EMI options available. Learn live online across India with optional Pune support where useful.
Roadmap support is available from your first enquiry to live start.
Free roadmap check before you paySyllabus, pricing and live-start clarity in one callPortfolio proof you can explainMentor-reviewed project workLive online across India with optional Pune supportSmall groups for better feedbackFree roadmap check before you paySyllabus, pricing and live-start clarity in one callPortfolio proof you can explainMentor-reviewed project workLive online across India with optional Pune supportSmall groups for better feedback
Outcome-first learning path
Move from interest to useful Digital Marketing proof
SourceKode helps you decide whether this route is worth your time, then gives you a practical path to build, practise and show work with mentor feedback. The goal is not to collect another certificate. The goal is to become easier to trust, interview and hire.
Leave with work you can show
Build guided assignments and project outputs that are easier to explain in interviews, reviews and freelance conversations.
Get unstuck while you build
Use mentor review, live sessions and peer support to correct mistakes before they become portfolio gaps.
See the full plan upfront
Understand pricing, EMI, live start dates, syllabus depth and learning mode fit before making a decision.
3 Months guided path to visible project proof
10 + live campaigns you can discuss
12 learners per group for better feedback
1 clear pricing, roadmap and syllabus plan before payment
Available across India Join Digital Marketing live online from anywhere in India, with optional Pune support if you prefer in-person help. Ask for the syllabus, pricing plan and live-start advice before you decide.
Search-to-roadmap checkpoint
Before you start Digital Marketing, get the roadmap checked
Based on live Search Console and GA4 behaviour, people arriving from this topic need pricing, syllabus, project and live-start clarity before they become confident leads. Get the decision support first, then choose the learning path.
Marketing learners need a channel roadmap, tool stack and campaign practice plan before choosing a live start.
1 Path fit Match your current level, schedule and target role.
2 Pricing clarity Understand price plan, GST invoice support and live-start options.
3 Project path See what proof you can build before interviews or freelance work.
Course Overview
Master Digital Marketing and dominate the online world with SEO, Google Ads, Social Media Marketing, and Analytics. Learn to drive traffic, generate leads, and boost sales through strategic digital campaigns. Build a career in the fastest-growing marketing domain with Google and Facebook certifications.
Digital Marketing learning path at SourceKode provides hands-on experience with real campaigns, live websites, and actual business projects. Learn from certified professionals and get ready for high-paying roles in agencies, startups, and MNCs.
Why Learn Digital Marketing?
- Booming Industry: Digital ad spending growing 20%+ annually in India
- High Demand: Every business needs digital marketing experts
- Excellent Salaries: Digital marketers earn ₹3-15 LPA
- Low Entry Barrier: No technical degree required
- Freelance Opportunities: High-paying freelance and consulting projects
- Start Your Agency: Low investment, high-profit business model
- Universal Skill: Applicable to any industry or business
- Multiple Certifications: Google, Facebook, HubSpot certifications included
What You Will Learn
- SEO: On-page, off-page, technical SEO for rankings
- Google Ads: Search, Display, Shopping, Video campaigns
- Social Media Marketing: Facebook, Instagram, LinkedIn, Twitter strategies
- Content Marketing: Blog writing, content strategy, storytelling
- Email Marketing: Campaign creation, automation, analytics
- Analytics: Google Analytics, data-driven decision making
- Conversion Optimization: Landing pages, A/B testing, CRO
- Tools: SEMrush, Ahrefs, Canva, Hootsuite, Mailchimp
Comprehensive Course Syllabus
Module 1: Digital Marketing Fundamentals (8 Hours)
Introduction
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Channels Overview
- Digital Marketing Funnel (AIDA Model)
- Customer Journey Mapping
- Setting Marketing Goals (SMART)
- Understanding Target Audience
- Buyer Personas
Website Fundamentals
- Domain & Hosting Basics
- WordPress Introduction
- Website Structure & Navigation
- Mobile-First Design
- Website Speed & Performance
Module 2: Search Engine Optimization (SEO) (20 Hours)
SEO Fundamentals
- How Search Engines Work
- Google Algorithm Updates
- White Hat vs Black Hat SEO
- Keyword Research
- Search Intent
On-Page SEO
- Title Tags & Meta Descriptions
- Header Tags (H1-H6)
- URL Structure
- Image Optimization (Alt tags)
- Internal Linking
- Content Optimization
- Schema Markup
Technical SEO
- Website Speed Optimization
- Mobile-Friendliness
- XML Sitemaps
- Robots.txt
- Canonical Tags
- HTTPS & Security
- Core Web Vitals
Off-Page SEO
- Link Building Strategies
- Guest Posting
- Directory Submissions
- Social Bookmarking
- Forum Posting
- Competitor Analysis
Local SEO
- Google My Business
- Local Citations
- NAP Consistency
- Local Link Building
- Reviews & Ratings Management
SEO Tools
- Google Search Console
- Google Analytics
- SEMrush / Ahrefs
- Ubersuggest
- Moz Tools
Module 3: Google Ads (PPC) (12 Hours)
Google Ads Fundamentals
- PPC Basics & Benefits
- Google Ads Account Structure
- Campaign Types Overview
- Quality Score
- Ad Rank
Search Campaigns
- Keyword Research for PPC
- Match Types (Broad, Phrase, Exact)
- Negative Keywords
- Ad Copy Writing
- Ad Extensions
- Bidding Strategies
Display Campaigns
- Display Network Overview
- Banner Ad Creation
- Targeting Options
- Remarketing / Retargeting
- Responsive Display Ads
Shopping & Video Campaigns
- Google Shopping Ads
- YouTube Advertising
- Video Ad Formats
- TrueView Campaigns
Campaign Optimization
- A/B Testing
- Conversion Tracking
- Google Tag Manager
- ROI Calculation
Module 4: Social Media Marketing (SMM) (15 Hours)
Facebook & Instagram Marketing
- Creating Business Pages
- Content Strategy
- Post Types & Formats
- Facebook Ads Manager
- Campaign Objectives
- Targeting Options (Demographic, Interest, Behavioral)
- Ad Creatives & Copy
- Instagram Stories & Reels
- Influencer Marketing
LinkedIn Marketing
- Company Page Optimization
- LinkedIn Lead Generation
- LinkedIn Ads
- B2B Marketing Strategies
- Networking & Engagement
Twitter & Other Platforms
- Twitter Marketing Basics
- Pinterest for Business
- YouTube Channel Growth
- Platform Selection Strategy
Social Media Tools
- Hootsuite / Buffer
- Canva for Graphics
- Later / Planoly
- Social Media Analytics
Module 5: Content Marketing (8 Hours)
Content Strategy
- Content Marketing Fundamentals
- Content Types (Blog, Video, Infographic)
- Content Calendar Planning
- Editorial Calendar
- Storytelling Techniques
Blogging
- Blog Writing Best Practices
- SEO-Friendly Content
- Headline Writing
- Call-to-Actions
- Content Distribution
Video Marketing
- YouTube SEO
- Video Content Ideas
- Thumbnail Design
- Video Editing Basics
Module 6: Email Marketing (8 Hours)
Email Marketing Fundamentals
- Building Email Lists
- Lead Magnets
- Email Service Providers (Mailchimp, SendGrid)
- Email Design Best Practices
- Personalization
Email Campaigns
- Welcome Emails
- Newsletter Campaigns
- Promotional Emails
- Drip Campaigns
- Abandoned Cart Emails
Email Automation
- Marketing Automation Basics
- Autoresponders
- Segmentation
- A/B Testing
- Email Analytics
Module 7: Web Analytics (8 Hours)
Google Analytics
- GA4 Setup & Configuration
- Dashboard Overview
- Traffic Sources
- Audience Reports
- Behavior Reports
- Conversion Tracking
- Goals & Events
- E-commerce Tracking
Data Analysis
- KPIs & Metrics
- Bounce Rate Optimization
- Traffic Source Analysis
- Funnel Visualization
- Custom Reports
Module 8: Conversion Rate Optimization (5 Hours)
- Landing Page Best Practices
- A/B Testing Tools (Google Optimize)
- Heat Maps (Hotjar)
- User Experience (UX)
- Call-to-Action Optimization
- Form Optimization
Module 9: Affiliate & Influencer Marketing (4 Hours)
- Affiliate Marketing Basics
- Affiliate Networks
- Influencer Identification
- Collaboration Strategies
- Campaign Tracking
Module 10: Digital Marketing Strategy (4 Hours)
- Creating Marketing Plans
- Budget Allocation
- Multi-Channel Strategies
- Marketing Automation
- Reporting & Dashboards
- Industry-Specific Strategies
Applied Projects & Campaigns
SEO Project
- Complete website SEO audit
- Keyword research & strategy
- On-page optimization
- Link building campaign
- Ranking improvement tracking
Google Ads Campaign
- Search campaign setup
- Ad creation & optimization
- Budget management (₹5,000-10,000 budget)
- Conversion tracking
- ROI analysis
Social Media Campaign
- Facebook/Instagram page management
- Content calendar creation
- Paid ad campaigns
- Influencer collaboration
- Analytics & reporting
Complete Digital Marketing Plan
- Client/business analysis
- Competitor research
- Multi-channel strategy
- 3-month execution plan
- Budget allocation
Certification
Upon completion, you will receive:
- SourceKode Digital Marketing Certificate
- Google Ads Certification (preparation & exam)
- Google Analytics Certification (preparation & exam)
- Facebook Blueprint Certification (preparation)
- HubSpot Content Marketing (optional)
Career Opportunities
Digital marketing offers diverse, high-paying roles:
- Digital Marketing Executive - Average: ₹3-7 LPA
- SEO Specialist - Average: ₹3-8 LPA
- PPC Specialist - Average: ₹4-9 LPA
- Social Media Manager - Average: ₹4-10 LPA
- Digital Marketing Manager - Average: ₹6-15 LPA
- Content Marketing Manager - Average: ₹5-12 LPA
- Performance Marketing Manager - Average: ₹8-18 LPA
- Freelance Consultant - Project-based: ₹20k-1L per project
Companies Hiring Digital Marketers
- Agencies: WATConsult, WebChutney, Social Beat, iProspect
- E-commerce: Amazon, Flipkart, Myntra, Nykaa
- Startups: Swiggy, Zomato, CRED, PhonePe, Razorpay
- IT Services: TCS Digital, Infosys, Wipro Digital
- MNCs: Google, Facebook, Microsoft, Adobe
- Almost Every Company: Digital marketing is universal
Why Digital Marketing is Essential
- Digital-First World: 700M+ internet users in India
- Mobile Boom: Smartphone penetration at 50%+
- E-commerce Growth: Online shopping booming
- Social Media: 450M+ social media users in India
- Measurable ROI: Unlike traditional marketing
- Cost-Effective: Better reach at lower cost
Prerequisites
- No Technical Background Required
- Basic computer skills
- English proficiency
- Creative mindset
- Analytical thinking
- Willingness to stay updated with trends
Career Support
Comprehensive career support including:
- Resume Building for marketing roles
- Mock Interviews with marketing scenarios
- Job Referrals to agencies and companies
- LinkedIn profile optimization
- Portfolio creation with campaign results
- Interview preparation covering:
- SEO strategies
- Campaign optimization
- Analytics interpretation
- Client handling
- Budget management
- Freelancing platform setup
- Agency startup guidance
Why SourceKode for Digital Marketing?
? Live Campaigns: Work on real websites and budgets
? Multiple Certifications: Google, Facebook, HubSpot
? Industry Tools: Hands-on with premium tools
? Updated Curriculum: Latest trends and algorithms
? Client Projects: Real client exposure
? Freelance Practice: Start your own agency
? 700+ learners Placed: Proven track record
? Continued Learning Support: Always available for guidance
Tools You’ll Master
- SEO: SEMrush, Ahrefs, Moz, Ubersuggest
- Ads: Google Ads, Facebook Ads Manager
- Analytics: Google Analytics, Google Tag Manager
- Design: Canva, Adobe Spark
- Social Media: Hootsuite, Buffer, Later
- Email: Mailchimp, SendGrid
- CRO: Hotjar, Google Optimize
- CMS: WordPress, Wix
Bonus Topics
- Personal Branding
- Growth Hacking
- WhatsApp Marketing
- App Store Optimization (ASO)
- Voice Search Optimization
- AI in Digital Marketing
- Marketing Automation Tools
- E-commerce Marketing Strategies
Before you start
Get a roadmap call that removes the guesswork
- Tell us your current skill level and target role.
- Get a shortlist of what to learn, what to skip and what to build first.
- Pick the live-start format that fits your schedule and start with a clear roadmap.
Will this fit you?
- Language English, Hindi, Marathi
- Duration 3 Months
- Lectures 80+ Hours
- Projects 10+ Live Campaigns
- Skill level Beginner to Advanced
- Certification Yes
- Max learners 25
Plan your next step
Get pricing, start dates, project roadmap and mentor support explained before you commit.
Small groups for proper mentor feedback
Get pricing and roadmap Call SourceKode: +91 77688 68948- Project work reviewed before you showcase it
- Career, creator or business use case mapped to your goal
- Flexible start timing with pricing clarity
Mentor-led Small groups EMI support
Request a quick callback
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Common Questions
Frequently Asked Questions
Do I need technical knowledge for Digital Marketing?
No! Digital marketing is non-technical. Basic computer skills and internet usage are sufficient. We teach all tools and platforms from scratch. Perfect for non-IT graduates, fresher, and career changers.
Which certification is best - Google or Facebook?
Both are valuable! Google Ads and Analytics certifications are essential for search marketing. Facebook Blueprint is great for social media. Our course prepares you for both, giving you a competitive edge.
Can I start freelancing after this course?
Absolutely! Digital marketing is one of the best fields for freelancing. Many learners start taking freelance projects even during the course. We guide you on setting up profiles on Upwork, Fiverr, and Freelancer.
Digital Marketing vs Traditional Marketing - which is better?
Digital marketing offers measurable ROI, precise targeting, lower costs, and global reach. It's the future. Traditional marketing still has a place, but companies are shifting 70%+ budgets to digital. Job opportunities in digital are 10x higher.
What salary can freshers earn in Digital Marketing?
Freshers start at ₹3-5 LPA in agencies or companies. With 2-3 years experience, salaries reach ₹6-12 LPA. Senior managers earn ₹12-18 LPA. Freelancers can earn ₹20k-1L per project based on skills.
Is SEO difficult to learn?
SEO has a learning curve but is very learnable with practice. Our course breaks it down step-by-step with live website examples. Within 2-3 months of practice, you can become proficient in SEO.
Can I do digital marketing from home?
Yes! Digital marketing is perfect for remote work. Most tasks are online - managing campaigns, creating content, analyzing data. Many companies offer work-from-home positions. Freelancing is also 100% remote.
How long does it take to start earning from Digital Marketing?
With focused learning, you can start freelancing or get entry-level jobs within 3-4 months. Our 3-month course with live campaigns prepares you for immediate opportunities. Small freelance gigs can start even during the course.
Learning path check
Want to know if Digital Marketing is the right next step?
We will help you compare syllabus depth, project proof, pricing and live-start fit so you can decide with confidence.
Small groups for feedback Live online across India; optional Pune support EMI and roadmap support
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