Digital Marketing Training in Online

Course Overview

Master Digital Marketing and dominate the online world with SEO, Google Ads, Social Media Marketing, and Analytics. Learn to drive traffic, generate leads, and boost sales through strategic digital campaigns. Build a career in the fastest-growing marketing domain with Google and Facebook certifications.

Digital Marketing training at SourceKode provides hands-on experience with real campaigns, live websites, and actual business projects. Learn from certified professionals and get ready for high-paying roles in agencies, startups, and MNCs.

Why Learn Digital Marketing?

• Booming Industry: Digital ad spending growing 20%+ annually in India
• High Demand: Every business needs digital marketing experts
• Excellent Salaries: Digital marketers earn ₹3-15 LPA
• Low Entry Barrier: No technical degree required
• Freelance Opportunities: High-paying freelance and consulting projects
• Start Your Agency: Low investment, high-profit business model
• Universal Skill: Applicable to any industry or business
• Multiple Certifications: Google, Facebook, HubSpot certifications included

What You Will Learn

• SEO: On-page, off-page, technical SEO for rankings
• Google Ads: Search, Display, Shopping, Video campaigns
• Social Media Marketing: Facebook, Instagram, LinkedIn, Twitter strategies
• Content Marketing: Blog writing, content strategy, storytelling
• Email Marketing: Campaign creation, automation, analytics
• Analytics: Google Analytics, data-driven decision making
• Conversion Optimization: Landing pages, A/B testing, CRO
• Tools: SEMrush, Ahrefs, Canva, Hootsuite, Mailchimp

Comprehensive Course Syllabus

Module 1: Digital Marketing Fundamentals (8 Hours)

Introduction

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing Channels Overview
• Digital Marketing Funnel (AIDA Model)
• Customer Journey Mapping
• Setting Marketing Goals (SMART)
• Understanding Target Audience
• Buyer Personas

Website Fundamentals

• Domain & Hosting Basics
• WordPress Introduction
• Website Structure & Navigation
• Mobile-First Design
• Website Speed & Performance

Module 2: Search Engine Optimization (SEO) (20 Hours)

SEO Fundamentals

• How Search Engines Work
• Google Algorithm Updates
• White Hat vs Black Hat SEO
• Keyword Research
• Search Intent

On-Page SEO

• Title Tags & Meta Descriptions
• Header Tags (H1-H6)
• URL Structure
• Image Optimization (Alt tags)
• Internal Linking
• Content Optimization
• Schema Markup

Technical SEO

• Website Speed Optimization
• Mobile-Friendliness
• XML Sitemaps
• Robots.txt
• Canonical Tags
• HTTPS & Security
• Core Web Vitals

Off-Page SEO

• Link Building Strategies
• Guest Posting
• Directory Submissions
• Social Bookmarking
• Forum Posting
• Competitor Analysis

Local SEO

• Google My Business
• Local Citations
• NAP Consistency
• Local Link Building
• Reviews & Ratings Management

SEO Tools

• Google Search Console
• Google Analytics
• SEMrush / Ahrefs
• Ubersuggest
• Moz Tools

Module 3: Google Ads (PPC) (12 Hours)

Google Ads Fundamentals

• PPC Basics & Benefits
• Google Ads Account Structure
• Campaign Types Overview
• Quality Score
• Ad Rank

Search Campaigns

• Keyword Research for PPC
• Match Types (Broad, Phrase, Exact)
• Negative Keywords
• Ad Copy Writing
• Ad Extensions
• Bidding Strategies

Display Campaigns

• Display Network Overview
• Banner Ad Creation
• Targeting Options
• Remarketing / Retargeting
• Responsive Display Ads

Shopping & Video Campaigns

• Google Shopping Ads
• YouTube Advertising
• Video Ad Formats
• TrueView Campaigns

Campaign Optimization

• A/B Testing
• Conversion Tracking
• Google Tag Manager
• ROI Calculation

Module 4: Social Media Marketing (SMM) (15 Hours)

Facebook & Instagram Marketing

• Creating Business Pages
• Content Strategy
• Post Types & Formats
• Facebook Ads Manager
• Campaign Objectives
• Targeting Options (Demographic, Interest, Behavioral)
• Ad Creatives & Copy
• Instagram Stories & Reels
• Influencer Marketing

LinkedIn Marketing

• Company Page Optimization
• LinkedIn Lead Generation
• LinkedIn Ads
• B2B Marketing Strategies
• Networking & Engagement

Twitter & Other Platforms

• Twitter Marketing Basics
• Pinterest for Business
• YouTube Channel Growth
• Platform Selection Strategy

Social Media Tools

• Hootsuite / Buffer
• Canva for Graphics
• Later / Planoly
• Social Media Analytics

Module 5: Content Marketing (8 Hours)

Content Strategy

• Content Marketing Fundamentals
• Content Types (Blog, Video, Infographic)
• Content Calendar Planning
• Editorial Calendar
• Storytelling Techniques

Blogging

• Blog Writing Best Practices
• SEO-Friendly Content
• Headline Writing
• Call-to-Actions
• Content Distribution

Video Marketing

• YouTube SEO
• Video Content Ideas
• Thumbnail Design
• Video Editing Basics

Module 6: Email Marketing (8 Hours)

Email Marketing Fundamentals

• Building Email Lists
• Lead Magnets
• Email Service Providers (Mailchimp, SendGrid)
• Email Design Best Practices
• Personalization

Email Campaigns

• Welcome Emails
• Newsletter Campaigns
• Promotional Emails
• Drip Campaigns
• Abandoned Cart Emails

Email Automation

• Marketing Automation Basics
• Autoresponders
• Segmentation
• A/B Testing
• Email Analytics

Module 7: Web Analytics (8 Hours)

Google Analytics

• GA4 Setup & Configuration
• Dashboard Overview
• Traffic Sources
• Audience Reports
• Behavior Reports
• Conversion Tracking
• Goals & Events
• E-commerce Tracking

Data Analysis

• KPIs & Metrics
• Bounce Rate Optimization
• Traffic Source Analysis
• Funnel Visualization
• Custom Reports

Module 8: Conversion Rate Optimization (5 Hours)

• Landing Page Best Practices
• A/B Testing Tools (Google Optimize)
• Heat Maps (Hotjar)
• User Experience (UX)
• Call-to-Action Optimization
• Form Optimization

Module 9: Affiliate & Influencer Marketing (4 Hours)

• Affiliate Marketing Basics
• Affiliate Networks
• Influencer Identification
• Collaboration Strategies
• Campaign Tracking

Module 10: Digital Marketing Strategy (4 Hours)

• Creating Marketing Plans
• Budget Allocation
• Multi-Channel Strategies
• Marketing Automation
• Reporting & Dashboards
• Industry-Specific Strategies

Live Projects & Campaigns

1. SEO Project

   • Complete website SEO audit
   • Keyword research & strategy
   • On-page optimization
   • Link building campaign
   • Ranking improvement tracking

2. Google Ads Campaign

   • Search campaign setup
   • Ad creation & optimization
   • Budget management (₹5,000-10,000 budget)
   • Conversion tracking
   • ROI analysis

3. Social Media Campaign

   • Facebook/Instagram page management
   • Content calendar creation
   • Paid ad campaigns
   • Influencer collaboration
   • Analytics & reporting

4. Complete Digital Marketing Plan

   • Client/business analysis
   • Competitor research
   • Multi-channel strategy
   • 3-month execution plan
   • Budget allocation

Certification

Upon completion, you will receive:

• SourceKode Digital Marketing Certificate
• Google Ads Certification (preparation & exam)
• Google Analytics Certification (preparation & exam)
• Facebook Blueprint Certification (preparation)
• HubSpot Content Marketing (optional)

Career Opportunities

Digital marketing offers diverse, high-paying roles:

• Digital Marketing Executive - Average: ₹3-7 LPA
• SEO Specialist - Average: ₹3-8 LPA
• PPC Specialist - Average: ₹4-9 LPA
• Social Media Manager - Average: ₹4-10 LPA
• Digital Marketing Manager - Average: ₹6-15 LPA
• Content Marketing Manager - Average: ₹5-12 LPA
• Performance Marketing Manager - Average: ₹8-18 LPA
• Freelance Consultant - Project-based: ₹20k-1L per project

Companies Hiring Digital Marketers

• Agencies: WATConsult, WebChutney, Social Beat, iProspect
• E-commerce: Amazon, Flipkart, Myntra, Nykaa
• Startups: Swiggy, Zomato, CRED, PhonePe, Razorpay
• IT Services: TCS Digital, Infosys, Wipro Digital
• MNCs: Google, Facebook, Microsoft, Adobe
• Almost Every Company: Digital marketing is universal

Why Digital Marketing is Essential

• Digital-First World: 700M+ internet users in India
• Mobile Boom: Smartphone penetration at 50%+
• E-commerce Growth: Online shopping booming
• Social Media: 450M+ social media users in India
• Measurable ROI: Unlike traditional marketing
• Cost-Effective: Better reach at lower cost

Prerequisites

• No Technical Background Required
• Basic computer skills
• English proficiency
• Creative mindset
• Analytical thinking
• Willingness to stay updated with trends

Placement Support

Comprehensive placement assistance including:

• Resume Building for marketing roles
• Mock Interviews with marketing scenarios
• Job Referrals to agencies and companies
• LinkedIn profile optimization
• Portfolio creation with campaign results
• Interview preparation covering:
  • SEO strategies
  • Campaign optimization
  • Analytics interpretation
  • Client handling
  • Budget management
• Freelancing platform setup
• Agency startup guidance

Why SourceKode for Digital Marketing?

✅ Live Campaigns: Work on real websites and budgets
✅ Multiple Certifications: Google, Facebook, HubSpot
✅ Industry Tools: Hands-on with premium tools
✅ Updated Curriculum: Latest trends and algorithms
✅ Client Projects: Real client exposure
✅ Freelance Training: Start your own agency
✅ 700+ Students Placed: Proven track record
✅ Lifetime Support: Always available for guidance

Tools You’ll Master

• SEO: SEMrush, Ahrefs, Moz, Ubersuggest
• Ads: Google Ads, Facebook Ads Manager
• Analytics: Google Analytics, Google Tag Manager
• Design: Canva, Adobe Spark
• Social Media: Hootsuite, Buffer, Later
• Email: Mailchimp, SendGrid
• CRO: Hotjar, Google Optimize
• CMS: WordPress, Wix

Bonus Topics

• Personal Branding
• Growth Hacking
• WhatsApp Marketing
• App Store Optimization (ASO)
• Voice Search Optimization
• AI in Digital Marketing
• Marketing Automation Tools
• E-commerce Marketing Strategies